Marketing

1	brand	n. a particular make of product.
2	consumer	n. the person who buys and uses a product or service.
3	cost	v.  to estimate the price of making a product.
4	develop	v. to create a new product or improve an existing one.
5	distribution	n. the delivering of products to end-users, inc. advertising, storing etc
6	end-user	n. the person, customer etc who is the ultimate user of a product.
7	image	n. the concept or perception of a firm or product held by the general public
8	label	n. small piece of paper, metal etc on a product giving information about it
9	launch	v. to introduce a new product, with publicity etc
10	mail order	n. the selling of goods by post.
11	market research	n. study of consumers' needs & preferences, often for a particular product.
12	packagingUK	n. the wrapping or container for a product.
13	point of sale	n. the place where a product is actually sold to the public.
14	product	n. something made to be sold; merchandise.
15	public relations	n. creation and maintenance of a good public image.
16	registered	adj. registered or officially recorded as a trademark.
17	sponsor	n. firm supporting an organisation in return for advertising space.
18	S.W.O.T.	abbr. Strength, Weaknesses, Opportunities, Threats
19	total product	n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc
20	trademark	n. special symbol, design, word etc used to represent a product or firm.