Marketing
| 1 | brand | n. a particular make of product. |
| 2 | consumer | n. the person who buys and uses a product or service. |
| 3 | cost | v. to estimate the price of making a product. |
| 4 | develop | v. to create a new product or improve an existing one. |
| 5 | distribution | n. the delivering of products to end-users, inc. advertising, storing etc |
| 6 | end-user | n. the person, customer etc who is the ultimate user of a product. |
| 7 | image | n. the concept or perception of a firm or product held by the general public |
| 8 | label | n. small piece of paper, metal etc on a product giving information about it |
| 9 | launch | v. to introduce a new product, with publicity etc |
| 10 | mail order | n. the selling of goods by post. |
| 11 | market research | n. study of consumers' needs & preferences, often for a particular product. |
| 12 | packagingUK | n. the wrapping or container for a product. |
| 13 | point of sale | n. the place where a product is actually sold to the public. |
| 14 | product | n. something made to be sold; merchandise. |
| 15 | public relations | n. creation and maintenance of a good public image. |
| 16 | registered | adj. registered or officially recorded as a trademark. |
| 17 | sponsor | n. firm supporting an organisation in return for advertising space. |
| 18 | S.W.O.T. | abbr. Strength, Weaknesses, Opportunities, Threats |
| 19 | total product | n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc |
| 20 | trademark | n. special symbol, design, word etc used to represent a product or firm. |
